If your not familiar with the design industry, you might had wondered what is the difference between the two. While both are similar, one is a subset of the other.
BRANDING is a about creating a customer experience. It is the process of developing a perception about your business and/or a customer experience that includes designs, but is also driven by elements such as naming, marketing strategy, advertising, public relations, market research, customer feedback and more.
IDENTITY is about visual and packaging. It involves strategically and consistently applying your well defined business image (logo, layout themes, colors, etc.) across many types of media to generate top-of-the-mind recognition in your target market. It is an important piece of the branding puzzle for most businesses and helps to enable customer response.
We, at CLW help companies with the visual aspects of branding through the design of their identity packages. The most common pieces of an identity package are their labels, business stationery/card, trimmings and etc. However, since all client needs are different, full identity packages often include other types of business collateral such as product packagings, hangtags, and other apparel accessoreis.